Date:24^th November 2025

Time:10.00A.M

Venue:MBA & MCA Conference Hall.

Organizedby:UHV Cell, IIC,IQAC, in association with MBA and MCA Departments.

Introduction

A session on “Ethical Consumers: Your Buying Shapes the World” was held on November 24th at the MBA & MCA Conference Hall. This event was organized to foster students’ awareness of the profound social and environmental impact of their daily purchasing decisions, aligning with the UHV Cell’s mission to promote responsible, value-based living.

Objective of the Event

The core objective of the event was to:

• Illuminate the concept and importance of ethical consumption.
• Guide students to think critically about how products are made and how brands operate.
• Empower participants to make informed, responsible choices that benefit society and the environment.
• Inspire students to integrate ethical considerations into their personal and future professional lives.

The session was attended by faculty members of the UHV Cell, MBA & MCA departments, administrative staff, and students

Ms. Arul Jyothi M, Senior Assistant Professor, Department of Marketing & International Business, M.S.Ramaiah Institute of Management, Bengaluru, was the Resource Person

1^styear MCA Student did (Master of Ceremony),who set the tone of the event by expressingthesignificanceofvalue-basededucationandacknowledgingthe dignitaries and guests.

Miss Maria Sahana from the II MBA department delivered the welcome address.

The session commenced with a formal welcome, acknowledging the dignitaries, resource person, and participants. A faculty coordinator from the UHV Cell set the context for the session, linking ethical consumption to the broader framework of Universal Human Values such as responsibility, harmony, and right understanding

The keynote address was delivered by Ms. Arul Jyothi M. Through a clear, insightful, and example-driven presentation, she addressed critical topics such as:

Defining the Ethical Consumer: A person who considers the moral consequences of their purchases.

Eco-Friendly Products: Preferring items with sustainable packaging, natural ingredients, and lower pollution.

Sustainability of Brands: Supporting companies committed to fair wages, safe working conditions, and reducing environmental impact.

Production Ethics: Understanding the origins of raw materials, fair treatment of workers, and humane animal practices.

Future Buying Behavior: The shift towards digital, value-driven, and transparent consumption.

Her session was highly interactive and provided practical insights, receiving overwhelmingly positive feedback from the audience.

A vote of thanks was delivered, expressing gratitude to the resource person for her valuable time and insights, and to all the organizing bodies and participants for making the event a success.

Key Takeaway

• A clear understanding of how individual consumer choices directly shape the world.
• Reinforcement of the idea that price and brand should not be the sole criteria for purchase decisions.
• Practical knowledge on identifying eco-friendly products and sustainable brands.
• Awareness of the challenges faced by ethical consumers and the motivation to overcome them.
• Inspiration to adopt a more conscious and responsible lifestyle, aligning personal actions with universal human values.

Conclusion

The session on “Ethical Consumers” successfully met its objectives, leaving the audience more informed and reflective about their role as consumers. It was a well-coordinated effort that highlighted the institution’s commitment to fostering not just academic excellence, but also socially responsible and ethically grounded individuals. The event underscored that value-based education extends into all aspects of life, including our everyday economic choices.