Mr.Venugopal Gowda M K

01	Name			Dr. Venugopal Gowda M K
02	Designation			Assistant Professor
03	Department			PG Department of Journalism and Mass Communication
04	Qualification			MAJ, Ph.D.			Specialization:  Media Research, Development Communication, AI for Media , Digital Radio Production, TV News Production, Advanced Reporting and Editing, Digital Video Production.
05	KSET/NET/PhD			KSET, Ph.D.
06	Contact Number			Department (Intercom)                       –			Mobile  9164130378		Alt. Number
07	Email ID			[email protected]
08	Experience ( no. of years)			Teaching   6.5	Research   5			Work Experience   4
09	Details of seminars/conferences/workshops attended. ( Fill in the chronological order )
	Sl. No.	Conferences/Seminars /Workshops				Name of the Institute/University				Date & Duration
	01	Outcome-Based Education and Essential AI Tools for Teachers				The Internal Quality Assurance Cell (IQAC) of Carmal College (Autonomous), Mala, Kerala in association with Kerala State Higher Education Council				August 10–18, 2023
	02	Communication for Social Change				Hyderabad and United Nations Educational, Scientific and Cultural Organization				May 12–18, 2021
	03	Digital Teaching Techniques				ICT Academy				August 24–29, 2020
	04	‘Exploring the Identity in Regional Cinema’				PG and Research Department of Visual Communication, Bangalore University				June 12, 2020
	05	Media Pedagogy Online: Adoption, Implementation and Challenges				PG and Research Department of Visual Communication, Bangalore University				June 11, 2020
	06	Two-day state-level workshop on ‘Statistical Tools for Data Analysis’				Department of Studies in Economics and Co-Operation and University of Potential Excellence (UPE-II), Manasagangotri, University of Mysore				February 26–27, 2018
	07	Migration				Rangayana, Mysore				January 20–21, 2018
	08	Health Communication and Social Change				Manasagangotri, University of Mysore				January 3–4, 2018
	09	Media Law and Ethics				Manasagangotri, University of Mysore				December 26–27, 2017
	10	Communication and Social Change				Manasagangotri, University of Mysore				December 11–12, 2017
	11	Communication Theory and Research				Manasagangotri, University of Mysore				December 4–6, 2017
	12	International Communication				Manasagangotri, University of Mysore				October 30–November 4, 2017
	13	Applied Research Methods				Manasagangotri, University of Mysore				June 29–30, 2017
	14	`Assistive Technology and Music`				UGC-UPE-Drushti, Manasagangotri, University of Mysore				April 27, 2015
	15	‘Demonetization and Media: Media’s Attitude towards Demonetization’				XL Indian Social Science Conferences, Vijnanbhavan Auditorium, Manasagangotri, Mysore				December 22, 2016
	16	`Science and Technology for Indigenous Development in India`				University of Mysore				January 3–7, 2016
	17	`Democratic Governance in India: Problems and Prospective`				Manasagangotri, University of Mysore				December 10, 2015
	18	Cinema and Society				UGC-UPE-FA-II and DoS in Journalism and Mass Communication, University of Mysore				June 6, 2015
	19	“Enhancing Human Development Coverage-Skills for Reporting and Writing”				Media Information & Communication Centre of India (MICCI)				N/A
	20	Social Development and Video Production				UGC-UPE-FA-II and Journalism and Mass Communication, University of Mysore				May 27, 2015
	21	“Reviewing Sociological Theories from Women’s Perspective”				Samruddhi Foundation				N/A
	22	Communication for Development				UGC-UPE-FA-II, University of Mysore				December 15, 2014
	23	Children and Right to Education (RTE)				UGC-UPE-FA-II, UNICEF, Sri Siddhartha Centre for Media Studies, Tumkur				October 2014
	24	Agricultural and Financial Literacy				UGC-UPE-FA-II, Akashvani Mysore, and NABARD				October 2014
	25	Media Orientation Workshop				UGC-UPE-FA-II, UNICEF, Karnataka State Women’s University, Bijapur				April 2014
	26	Interface between Politics and Development: India after Independence				UGC-UPE-FA-II, University of Mysore				September 14, 2014
	27	Reviewing Sociological Theories from Women’s Perspective				Samruddhi Foundation, Mysore				December 26, 2013
	28	Developmental Journalism, Human Rights, and Gender Issues				UGC-UPE Focus Area-II and UNICEF, University of Mysore				October 2013
	29	Webometrics, Informetrics, and Scientometrics and COLLNET Meeting				N/A				October 19–22, 2010
10	Papers Presented/ at various conferences/Seminars. ( Fill in the chronological order )
	S. No.		Title of the paper			Conference/Seminar & Place				Dates
	01		Media Interventions in Menstrual Hygiene Awareness: A Comparative Study of Urban and Rural Females Perspectives			International Seminar On “Media, AI and Social Change: Interdisciplinary Approaches”				December 02, 2024
	02		Understanding of Media Authenticity in Covering COVID-19 Information: A Comparative Analysis of Urban and Rural			Communication Association (ICA) International Regional Hub Conference on Reclaiming Authenticity in Communication, Manipal, Karnataka, India				26 May 2023 to 30 May 2023
	03		Understanding of Development Content Consumption Behaviour among Millennial and Gen-X: Comparative Study			International Conference on Development Journalism Issues, Challenges and Directions, Press Club Kolkata and UNICEF, Siliguri, West Bengal				12-14 December 2022
	04		The Study on Communal Violence Portrayal by Online News Portals: A content Analysis of English News in India’			Research paper presented in International Conference on Strategic Communication (ICSC2022)				from 02 to 03 May 2022
	05		A Comparative Study of Urban and Rural Students on their Social Media Behaviour			International conference “Identity: Myths, Memories, Communication and Cultural Narratives, Department of Mass Media, St. Anthony`s College, Shillonge, Meghalaya, India				28th and 29th of November 2020
	06		Understanding of Television Viewership And Revenue Share: A Comparative Study on Kannada News Channels			International Conference on Media and Communication New Media Studies: Re-examining Articulations of Theory, Practice and Context, SIMC, Pune				September 21-22, 2018.
	07		Impact of Information and Communication Technology in Agriculture Sector: A Study on Rural Socio-Economic Development’			5th International Economic Conference on “Economic Growth and Sustainable Development: Emerging Trends”				November 15 & 16, 2019
	08		The portrayal of Indian Communal Violence in Online Newspaper			International Center for Advanced Studies in South Asia, Katmandu Nepal				Oct 25- 27,2018
	09		The Intercultural Attitude Among Urban and Rural Youth on Information Sharing and Viewing through Social Media			Annual Asian Media Information and Communication Centre Conference (AMIC), (Under the Them of Disturbing Asian Millennials: Some Creative Responses), Communication, Manipal Academy of Higher Education (MHE)				7 to 8 June 2018
	10		Over View on Coverage of Rural Issues in State Edition: A Content Analysis of Kannada Leading Dailies’			international Conference (Media Culture and Ethics), Department of Humanities and Social Science, Birla Institute of Technology and Science , Pilani Rajastan, , Indian				February 9th to 10th, 2018
	11		Understanding of Television Viewership and Revenue Share: A Comparative Study of Kannada News Channels			International Communication Management Conference, MICA Ahmedabad, Gujarat, Indian				January 11th to 13th, 2018
	12		Understanding Impact of ICT in Agriculture Sector for Farmer`s Development: A Study of Hassan District			International Communication Association Asia Regional Conference, Organized by SNDT Women`s University, Juhu Campus, Mumbai, Indian				December 14th to 16th 2017
	13		Media and Culture” on Effectives of online Advertisement on Stripling Lifestyle Product Purchasing Behaviour: A Comparative study of Rural and Urban Students			6th National Media Conclave 2020, Utkal University, Odisha				November ,21- 23, 2022
	14		Exit Polls in Bihar Assembly Election: Evaluation of Credibility in Poll Participation			4th National Media Conclave 2020, Communication for Social Change, Utkal University, Odisha				November, 22,2020
	15		XL Indian Social Science Congress (ISSA)			Manasagangotri, University				19-23 December 2016
11	Research Articles  Published ( Fill in the chronological order )
	SL. No.		Title of the paper			Journal and ISSN No.				Month/Year
	01		Understanding of news consumption behavior among Millennials and Gen-X: A comparative study			International Journal of Social Science and Human Research 7(5), 3222-3231				2024
	02		Effectiveness of online advertisement on the behavior of stripling in purchasing the lifestyle products: A comparative study of urban and rural college students			Communications in Humanities and Social Sciences, 3(2), 55–62				2024
	03		Exit Polls in 2020 Bihar Assembly Elections: Evaluation of Credibility in Poll Predictions			Journal Social Science				2020
	04		The Intercultural attitude among youth on information sharing and viewing through social media – A comparative study of rural and urban students			Journal of Media and Social Development				2018
	05		Understanding of Television Viewership and Revenue Share: A Comparative Study on Kannada News Channels’			Journal of Media and Social Development ISSN 2320-8244				2018
	06		Media Intervention in Agriculture-Analysis of Marali Baa Mannige: An Agricultural Serialized Radio Program			Journal of Media and Social Development ISSN 2320-8244				2016
	07		UPE & UNICEF Media Orientation Workshop for Journalists – An Analysis of Feedback Publish in ‘Journal of Media and Social Development’ – UPE &UNICEF Media Orientation Workshop for Journalists- An Analysis of Feedback			Journal of Media and Social Development ISSN 2320-8244				2016
12	Book/ chapter in Books Published ( Fill in the chronological order )
	SL. No.		Title of the Book/			Publisher and ISBN No.				Month/Year
	01		Development Journalism Issues, Challenges and Directions			ISBN-978-93-92092-03-9 Edited by Snehasis Sur and Dr. Uma Shankar Pandey, Published by Press Club Kolkata				2023
	02		; Impact of Information and Communication Technology in Agriculture Sector: A Study on Rural Socio-Economic Development’			ISBN: 978-93-83302-40-6, Edited by Dr. N.R. Parasuraman, Dr. Venkatraja B, Published , Publisher				2019
	03		Agricultural Information in Kannada Newspaper: A Content Analysis of Three Major Dailies			ISBN:978-93- 5346-895-8, Edited by N. Usha Rani, Published on 2018, Publisher; University of Mysore, Crawford Hall, Mysore-57005				2018
	04		Communication Research in Digital Age			ICA ARC, ISBN: 9365/ISBN/2017/A, Publisher SNDT Woment`s				2018
	05		Mahila Sabalikaranakke Dhwaniyada Samudaya Radio			Shrushti Publication ISBN 978-81-926942-2-1				2016
13	Project
	SL. No.		Title of the project- Minor/ major			Agency sponsored				Month and year
	01		Agricultural Information in Kannada Newspapers: A Content analysis of Three Major Dailies			UGC-UPE-FA-II, University of Mysore				One Year
14	Resource Person
	SL. No.		College/ University			Topics				Date
	01		Kannada University Hampi			Media Research and Digital Radio Production				19/10/2022 to 20/10/2022
	02		Sri Siddartha Center for Media Studies, Tumkuru			Communication for social change				02/06/2022
	03		Sri Siddartha Center for Media Studies, Tumkuru			Communication Research				07/03/2023
15	Awards and Recognition
	SL. No.		Awards / Recognition			University or Any Organization				Date
	01		Best Research Paper Award			MICA Ahmedabad, Gujarat, Indian				13/01/2018

Administrative experience

BoS Chairman from 2020

BoE Chairman