My Successful Business Model Entrepreneurship
| Theme | Entrepreneurship |
| Activity Name | My Story as an Entrepreneur |
| Mode of Conduct | Offline |
| Date andTime | 9th January 2025,Time:09:30 AM – 12:30 PM |
| Participants (Online/Offline) | Offline |
| Participant Details | 57 Students of MCA and 59 students of MBA6 Faculty Members |
| Resource Person | Mr. Jayateerth Kulkarni, Founder, ETMark, Mysore |
| Description | Event Title:“My Successful Business Model” Venue:MBAConference Hall Organizing Department :Department of MBA in association with the Institution’s Innovation Council (IIC) Profile of the Resource Person: Mr.Jayatheerth Kulkarni, a results-oriented Chief Marketing Officer with over four years of expertise in digital marketing and professional training, has designed and implemented data-driven marketing strategies that drive growth, innovation, and brand value. He has trained over 20,000 professionals and students in branding, advertising, and WordPress website development. Beyond marketing, he has provided strategic business consultation to startups at the intersection of technology and education, conducting detailed audits to enhance productivity and managerial efficiency. He is committed to collaborating with industry leaders, educational administrators, incubation centers, and angel investors to advance technological and educational transformation. The session aimed to provide students with practical insights into building and sustaining a successful business model. Through the lens of his entrepreneurial journey, the resource person shared strategies, challenges, and success factors relevant to today’s competitive market. The program was designed to encourage critical thinking, innovative approaches, and entrepreneurial decision-making among MBA and MCA students as part of their induction programme. Key Highlights: First-hand exposure to real-world business strategies and decision-making.Practical guidance on bridging academic learning with entrepreneurial application.Motivational insights encouraging students to take calculated risks in their career paths. The session successfully bridged theory and practice, leaving students motivated and better equipped to navigate the dynamic business environment. This model IIC event served as a strong example of integrating industry expertise into academic learning. |
| Photographs | |
| Key Outcome of the Activity | Students gained a deeper understanding of building sustainable business models.Improved awareness of marketing strategies, brand positioning, and business scalability.Inspiration to pursue entrepreneurial ventures with a strategic and innovative mindset |
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